Case Study: Cystic Fibrosis Trust achieves seamless virtual fundraising with Enthuse

Cystic Fibrosis Trust raises over £7,000 with Enthuse

The Cystic Fibrosis Trust, a UK charity dedicated to fighting cystic fibrosis, faced the challenge of moving its flagship 'Great Strides, My Way' fundraising event online after COVID-19 forced the cancellation of physical gatherings. The charity needed to create a fully branded, engaging virtual experience for its supporters while also ensuring it could retain crucial donor data, a problem it had encountered with previous platforms. They partnered with the vendor Enthuse to build a solution.

Enthuse implemented a bespoke, white-labeled microsite that seamlessly integrated with the charity's brand and included features like a branded fundraising totaliser and Strava integration to track participant progress. This solution provided the Cystic Fibrosis Trust with full access to supporter data for the first time. The results were over 100 event sign-ups and more than £7,000 raised, with Enthuse enabling a centralized and seamless donor journey for future fundraising efforts.

Cystic Fibrosis Trust