Case Study: Cystic Fibrosis Trust achieves branded virtual fundraising success with Enthuse

Cystic Fibrosis Trust raises over £7,000 with Enthuse

The Cystic Fibrosis Trust, a UK charity dedicated to fighting cystic fibrosis, faced the challenge of moving its flagship 'Great Strides, My Way' fundraising event online due to the Covid-19 pandemic. They needed a fully branded, white label digital fundraising solution to create a seamless and engaging virtual experience for supporters, having found previous platforms insufficiently personalized. The charity partnered with Enthuse to utilize its Microsites+ and Fundraising & Events services.

Enthuse implemented a bespoke, fully branded event microsite that integrated seamlessly with the charity's own website, featuring custom elements like a looping video header and a branded fundraising totaliser. This solution provided the Cystic Fibrosis Trust with full access to supporter data, which was previously unavailable. The results were strong, with over 100 event sign-ups and more than £7,000 raised, successfully transitioning the important physical event to a virtual format.

Cystic Fibrosis Trust