Case Study: Studenac turns location assessment into a fun conference game with Enterwell

Studenac runs 150+ rounds of gamified location assessment with Enterwell

Studenac, a leading retail chain in Croatia, developed a sophisticated internal Location Assessment Tool (LAT) and tasked vendor Enterwell with creating a way to showcase it at conferences. The challenge was to turn this complex, data-heavy tool into a short, engaging game that anyone could understand and enjoy within just a few minutes, framing it as a fun "human vs AI" battle.

Enterwell developed a gamified web app called "I vs AI" where players could test their intuition against the tool's algorithm. The solution prioritized clarity with a simple interface and a fair scoring model. The game was a success, running for two days with over 150 problem-free rounds. It attracted steady traffic to the booth and provided Studenac with a memorable and fun way to demonstrate their expertise, leaving the client very satisfied with the engagement.

Studenac