Case Study: Podravka achieves actionable user insights with Enterwell's Business Intelligence solution

Podravka turns 600,000 monthly Coolinarika visitors into actionable insights with Enterwell

Podravka, a major food company, faced a challenge in analyzing user behavior data from its high-traffic recipe website, Coolinarika. With over 600,000 monthly visitors, their existing tools collected data but could not effectively transform it into actionable insights to inform business decisions. Enterwell was engaged to implement a Business Intelligence solution to unlock this potential.

Enterwell built a cloud-native solution using Azure Event Hub and Azure Data Lake to collect and store user interaction data without impacting website performance. They used Azure Functions to enrich this data and Microsoft Power BI for visualization. The results included a scalable architecture with no performance issues, cost-efficient operations, and, most importantly, the delivery of actionable insights that enabled Podravka to make smarter, data-driven decisions for content and strategy.

Podravka