Case Study: Podravka launches an interactive 3D fruit spreads campaign landing page with Enterwell

Podravka launches an interactive 3D fruit spreads campaign with Enterwell and 30% less sugar

Podravka needed a digital destination to launch its refreshed fruit spreads line and appeal to health-conscious consumers. The challenge was to present a diverse jam portfolio under a single, coherent story that modernized the brand's perception without losing its heritage. They partnered with Enterwell to create a campaign landing page.

Enterwell developed an interactive one-page site featuring a 3D visual anchor of rotating jam jars. The solution combined this rich visual storytelling with a simple breakfast-themed contest activation. The result was a polished, high-impact landing page that successfully communicated clean label benefits and elevated the perception of the entire Podravka jam portfolio, creating a reusable campaign framework for future use.

Podravka