Case Study: Podravka brings beef goulash to life with Enterwell's 3D digital experience

Podravka launches a 65th-anniversary 3D digital experience with Enterwell

Podravka, a major Croatian food company, sought to revitalize the digital presence of its iconic beef goulash product for its 65th anniversary. Their challenge was to leverage new technology to increase brand awareness and engage their target audience online. The vendor, Enterwell, was tasked with using 3D technology to craft a dynamic online experience for the product.

Enterwell developed an immersive website featuring a 3D model of the goulash can that visually "popped" off the screen. The solution highlighted the product's recyclable materials and preservative-free qualities. The website also served as a platform for Podravka's interactive contests, boosting audience engagement. The results included a successfully launched website that provided an ongoing touchpoint for the brand.

Podravka