Case Study: Podravka engages over 6,900 participants with an interactive Vegeta Natur campaign by Enterwell

Podravka engages 6,936 participants with Enterwell’s interactive Vegeta Natur campaign

Podravka sought to introduce its new Vegeta Natur seasoning pastes to a market unfamiliar with using such pastes as a substitute for fresh ingredients. The challenge was to make this innovative product engaging and educational for its target audience. Partnering with vendor Enterwell, Podravka aimed to drive product awareness through a digital campaign.

Enterwell developed an interactive contest that invited users to digitally paint with the product's colors to design their own plates. This solution combined creativity and cooking to create a tactile association with the product. The campaign was highly successful, engaging over 6,900 participants, which vastly exceeded the goal of 1,000 applications by 593.6%.

Podravka