Case Study: Podravka achieves full GDPR compliance with Enterwell’s Google and IAB-certified CMP

Podravka achieves full GDPR compliance for 600,000 Coolinarika users with Enterwell

Podravka, a major food company, needed to achieve full GDPR compliance for its recipe platform Coolinarika. Their specific challenge was implementing a certified Consent Management Platform (CMP) to ensure the proper use of Google Ads and Google Tag Manager in line with the EU User Consent Policy. They partnered with the vendor Enterwell to develop this necessary solution.

Enterwell developed a custom CMP tailored for Coolinarika, which was certified by both Google and the IAB Transparency and Consent Framework. This solution provided a transparent, user-friendly consent collection process that ensured advanced privacy protection. As a result, Coolinarika achieved full GDPR compliance at the highest level, meeting its goals for user privacy and the proper use of its Google marketing products.

Podravka