Case Study: Fitness Anny grows to 70,000+ members with Enterwell’s mobile and web app solution

Fitness Anny scales to 70,000 members with Enterwell

Fitness Anny, a women's online fitness and well-being platform, faced a challenge scaling its business. Its rapid growth, driven by social media, led to an overwhelming number of customer inquiries across channels like Viber, Facebook, and Instagram. They needed their own software solution to consolidate this scattered content and communication and to improve their internal administrative processes. They partnered with vendor Enterwell to address this.

Enterwell developed a two-app solution: a mobile app for users and a web app for administrators, supported by a scalable infrastructure using ejabberd for chat and Vimeo for video. This solution made the mobile app the primary platform, streamlined user experience, and optimized the team's workflow. The results were significant, with registered members more than doubling from 30,000 to over 70,000 and monthly subscribers growing from 5,000 to 10,000. Enterwell also conducted over 500 deployments without issues, saving the client over 1,000 hours.

Fitness Anny