Case Study: a top-20 U.S. bank reduces CNP fraud losses by 70% with Entersekt's 3-D Secure solution

Top-20 U.S. Bank reduces CNP fraud losses by 70% with Entersekt

A top-20 U.S. bank faced significant challenges combating card-not-present (CNP) fraud, as its existing 3-D Secure solution lacked the flexibility and insights needed to reduce friction and make smarter authentication decisions. This impacted both customer satisfaction and fraud prevention, leading the bank to seek a new solution from Entersekt.

The bank implemented Entersekt's 3-D Secure solution, which uses a layered approach combining one-time passwords, device signals, and dynamic risk scoring. This allowed for authentication tailored to each transaction's specific risk level. The results for Entersekt's customer included a 70% reduction in fraud loss dollars, a 62% increase in authentication rates, and a 66% challenge success rate, significantly improving security and the customer experience.