Case Study: Capitec Bank boosts card use and checkout rates with Entersekt 3-D Secure

Capitec Bank boosts conversion rates by 54% with Entersekt

Capitec Bank, a South African retail bank, sought to replace its inflexible outsourced system for card-not-present payments with a streamlined 3-D Secure experience. The challenge was to ensure automatic user enrollment, dispense with easily forgotten static passwords to reduce cart abandonment, and deliver a user experience fit for a global digital leader. They partnered with authentication vendor Entersekt to implement its 3-D Secure solution.

By working with Entersekt, Capitec Bank delivered a consistent user experience across all digital channels and 3-D Secure versions. The results were significant: conversion rates increased by 54% in six months and transaction value grew by 149% in the first year. Further optimizations by Entersekt targeting transaction limit declines led to an additional 150% increase in the conversion rate in just over a week.

Capitec Bank