Case Study: Zscaler boosts virtual SKO engagement with Enterprise Events Group

Zscaler boosts SKO engagement across a 6-day virtual event with Enterprise Events Group

Zscaler, a cybersecurity leader, faced the challenge of re-engaging its pandemic-fatigued salesforce during its third consecutive virtual annual sales kick-off (SKO) event. The challenge was to maximize time spent on the platform and increase attendee retention for the six-day event. Enterprise Events Group (EEG) was enlisted to help solve this problem.

Enterprise Events Group created a series of virtual, immersive environments for the SKO that allowed 1,500 registrants across three regions to roam and consume content at their own pace. The solution successfully re-invigorated the salesforce, with attendees expressing very positive reactions. As a result, Zscaler plans to incorporate the EEG approach for all future bi-annual SKO events.

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