Case Study: Descript achieves 83% faster research synthesis with Enterpret

How Descript bridges quantitative and qualitative insights to innovate for millions of users

Descript, a company that provides video and podcast editing software, faced significant challenges as its user base grew to millions. Customer feedback was fragmented across numerous siloed sources, making analysis a slow, manual process and preventing teams from accessing a unified view of insights. They turned to the vendor Enterpret and its customer intelligence platform to overcome these hurdles.

By implementing Enterpret, Descript centralized feedback from over 15 sources, enabling teams to separate signal from noise and democratize access to insights. The solution provided a complete view of the customer, bridging quantitative and qualitative data. Enterpret delivered substantial results, including an 83% faster research synthesis process and saving team members hours each week with its AI copilot, Wisdom, allowing them to focus on strategic action instead of manual data management.

Descript

Mike McNasby

User Research Lead