Case Study: Canva achieves faster, scalable customer insights with Enterpret

How Canva leverages Enterpret to build products that delight over 200 million users

Canva, an online visual communication platform with over 220 million monthly users, struggled to surface critical insights from its massive volume of global user feedback. The feedback, which came in over 100 languages from multiple channels like support tickets and social media, was siloed and required immense manual effort to analyze. This made it difficult for teams to confidently identify and prioritize the most significant user requests and issues.

The company implemented Enterpret, an AI-powered voice of customer software, to unify its feedback sources and automate analysis. The solution enabled Canva to rapidly gain specific, actionable insights and make them accessible across the organization. As a result, teams can now validate ideas and prioritize their roadmaps with confidence, having run over 20,000 queries in six months. Enterpret also saved significant time, such as analyzing hundreds of thousands of survey responses in just a few hours instead of months.

Canva

Jesse Walker

Head of Insights and User Advocacy