Case Study: Apollo.io grows 9x by mapping customer feedback to revenue with Enterpret

How Apollo.io grew 9x by mapping customer feedback to revenue

Apollo.io, a product-led growth company, aimed to move beyond understanding where users were dropping off in their product and discover the 'why' behind customer friction and churn. To make their Voice of Customer (VoC) program a data-driven science rather than an art, they turned to Enterpret to help them consolidate and manage feedback at scale.

Using the Enterpret platform, Apollo.io unified all their customer feedback sources. This allowed them to classify insights, implement a Root Cause Elimination (RCE) framework, and prioritize issues based on revenue impact. As a result of this program powered by Enterpret, Apollo.io reduced its human inquiry rate by over 40%, improved customer satisfaction, and freed up engineering resources to focus on high-impact features, contributing to significant revenue growth.

Apollo.io

Abishek Viswanathan

Chief Product Officer