Case Study: HubSpot boosts candidate response rates and gains a competitive recruiting advantage with Entelo

HubSpot Uses Entelo to Gain a Competitive Advantage

HubSpot, a Cambridge-based technology company (NYSE: HUBS), faced a recruiting challenge: candidate research was manual and time-consuming, cold outreach yielded poor engagement, and the team needed to source more diverse, sustainable pipelines. With the way candidates research and consider jobs changing, HubSpot’s talent team needed a more strategic, personalized approach to hiring.

By adopting Entelo, HubSpot centralized candidate social profiles, enabled targeted personalization, and used email analytics and A/B testing to refine outreach. The result: significant time savings, double-digit increases in email response rates, a larger pipeline of underrepresented candidates, and a more scalable, higher-quality recruiting process that gives HubSpot a competitive advantage.

HubSpot

Gus Brewer

Technical Recruiting