Case Study: The Gym Group achieves faster time to market, improved efficiency and scalability with Ensono

Supporting Growth, Improving Customer Experience, and Increasing Business Agility for The Gym Group

The Gym Group, a fast-growing low-cost fitness operator with more than 225 gyms, needed to modernize its digital estate to support expansion, improve the member experience, and handle peak traffic more effectively. Its legacy, highly customized monolithic applications made updates slow and costly, while checkout friction and limited scalability were hurting conversion; Ensono was brought in to help.

Ensono redesigned and built an SEO-optimized, mobile-first eCommerce platform with CIAM, a headless CMS, microservices, SSO, and Microsoft Azure hosting to streamline sign-on, reduce abandonment, and improve performance. The result was faster time to market, better operational efficiency, and a more scalable platform, along with a measurable 100–150 basis point improvement in conversion.

The Gym Group

Jim Hingston

Digital Product Director