Case Study: Sport Buff achieves 40 million viewer engagements with Ensono

New Data Platform by Sport Buff Boosts Qatar 2022 Fan Engagement by 266% for Broadcasters

Sport Buff is an interactive fan platform that delivers on-screen “Buffs” with posts, polls, and quizzes to boost broadcast engagement. Ahead of Qatar 2022, the company needed Ensono’s help to ensure its platform could handle a major surge in traffic while also supporting user profiling, segmentation, personalization, and deeper engagement analytics at scale.

Ensono built a real-time data platform on AWS that centralized and restructured Buff content, enabling Sport Buff to personalize experiences and help broadcasters tailor content based on viewer interest. The results were significant: 40 million viewers engaged with nearly 200 million Buffs during Qatar 2022, and more than 20 million extra minutes of broadcast time were consumed through Buff users.

Sport Buff

Benn Achilleas

Founder & Chief Executive Officer