Case Study: UK-Based Hotel Group achieves hyper-personalized guest insights and predictive modelling with Ensono

Intelligent Data Platform Unlocks Hyper-Personalization & Predictive Modelling for Hotel Group

UK-Based Hotel Group, a UK hotel chain with more than 30 locations, had outgrown its existing data analytics platform and was struggling with broken updates, poor data accuracy, and slow, siloed Excel reporting that took over 100 hours a month to prepare. As a result, the business lacked trust in its data and needed a more reliable way to support timely, evidence-based decisions as it scaled.

Ensono built an intelligent, extensible greenfield data platform on Google Cloud Platform and added modern analytics tools, transparent dashboards, data governance, and ongoing SRE support. The new platform delivers accurate reporting in minutes instead of hours, improved stakeholder engagement, and AI-driven hyper-personalization; it also helped the group identify millions of pounds in unclaimed rebates and better forecast demand and revenue peaks, strengthening overall business resilience.