Case Study: ASOS achieves 30% annual revenue growth with Ensono

Delivering global identity, loyalty and microservices solutions for ASOS

ASOS, one of Europe’s leading online fashion retailers with 23 million active customers, needed a technology stack that could support rapid innovation, global growth, and a mobile-first customer experience as it moved its entire platform to the cloud. ASOS worked with Ensono and Microsoft Azure to replace its legacy stack and build a more flexible foundation for its ecommerce business.

Ensono designed and delivered a bespoke microservices architecture for ASOS, enabling faster releases, independent service updates, and global deployment with strong performance and resilience. The result was a 30% increase in annual revenue, 99.9% availability, and the ability to handle peak demand at hyperscale, while supporting ASOS’s international expansion and ongoing innovation.

ASOS