Case Study: Seagate achieves improved campaign ROI and boosted conversions with Ensighten Manage

Using Tag Management to correlate view-through traffic with web behavior

Seagate, a global leader in storage solutions, needed a tag management system that went beyond deployment to solve business problems: they wanted to measure view‑through visitors who didn’t click ads, attribute conversions across multiple online and offline channels, and tie marketing spend to overall product sales. Their existing tracking focused on click‑throughs and last‑touch attribution, giving limited visibility into multi‑touch customer journeys and offline purchases.

Working with eClerx, Seagate implemented Ensighten Manage to correlate view‑through traffic with on‑site behavior, link view‑throughs to success events, and tie website registrations to offline sales. The centralized TMS improved data quality, sped campaign launches (weeks to hours), enabled smarter retargeting and cross‑sell/upsell, and boosted conversions while providing clearer campaign ROI and end‑to‑end conversion path visibility.

Seagate

Madhav Sundarraghavan

Web Analytics Manager