Case Study: United Airlines achieves eight‑digit marketing ROI and faster code deployments with Ensighten

Unifying Customer Data in a Global Digital Merger

United Airlines, during the post-merger integration with Continental, needed a robust tag management solution to ensure complete and accurate analytics and marketing tagging, accelerate testing and targeting despite limited IT resources, and build a unified, customer-centric data foundation to eliminate gaps and silos in user interaction data.

United deployed Ensighten Manage, Ensighten Mobile and the Ensighten Data Layer across web, mobile and kiosk properties, enabling same-day app updates (Olympic footer added in one day, removed in under a minute), on-the-fly fixes, and test rollouts in weeks instead of months. The platform unified customer data for cleaner, consistent insights, sped marketing technology deployments from 1–3 months to days or weeks, and drove an eight-digit ROI within 10 months, substantially boosting marketing agility and optimization results.

United Airlines

Michael Venditti

Mgr. Data Strategy & Infrastructure