Case Study: Vivint achieves real-time, cross-device user experience optimization with Ensighten

Optimizing User Experiences Across Devices

Vivint, a smart‑home and security company with over a million customers, depends on the Vivint Sky mobile app as the primary way users control devices. The analytics team needed granular, cross‑platform measurement and the ability to change what they tracked after release, but traditional app updates, fragmented tagging across iOS/Android, and delayed SDK cycles made real‑time insights, rapid iteration, and machine‑learning personalization difficult.

Using Ensighten’s Open Marketing Platform (Pulse and Manage) and a No‑SDK, dynamic tagging/data‑layer approach, Vivint decoupled analytics from app releases and standardized data across platforms. This enabled on‑the‑fly tag updates, richer event‑level tracking (e.g., doorbell flows, retries, activity history), faster problem detection, streamlined UI changes, cleaner cross‑platform data, and machine‑learning driven automations—making analytics a central, agile partner in product decisions and improving user experience across legacy and current app versions.

Vivint

Brandon Bunker

Senior Director of Customer Analytics and Intelligence