Case Study: Nestlé Purina completes analytics migration across 30+ sites in under 10 business days and saves 600+ developer hours with Ensighten Manage (Ensighten)

Nestlé Purina Revolutionizes Tagging Management with Ensighten Manage

Nestlé Purina PetCare, the world’s largest pet food producer with $2.76B in annual revenue and a portfolio of about 30 brands, needed to centrally manage tagging and migrate its web analytics from Omniture HBX to SiteCatalyst across dozens of sites and more than a dozen agencies. Updating tags was slow, error-prone, and tied up IT and development resources—what was estimated as a six‑month global initiative risked becoming a months‑long process for individual changes.

In March 2010 Purina implemented Ensighten Manage to give marketer-level control, enterprise workflow and the ability to deploy complex, page-level and Flash tracking without developer coding. The solution enabled migration of analytics on 30+ unique sites in under 10 business days, eliminated IT backlogs, saved more than 600 development hours on the SiteCatalyst rollout, and reduced tag implementation time from months to minutes while supporting future initiatives like VOC and testing.

Nestle Purina

Guy Fish

Assistant Interactive Brand Manager