Case Study: Global Software Company (Major Software) achieves unified, real-time retail insights with Ensighten

Making data available and valuable across the global enterprise

Major Software, a global software company, faced the challenge of making abundant, disparate data usable across sites, domains and user groups. The retail and e‑commerce business unit — operating with a limited budget and just two staff — needed to standardize tagging and KPI definitions to unify online, brick‑and‑mortar, marketplace and other touchpoint data into a single reporting interface.

Using Ensighten’s tag-management platform the team defined data types and KPIs, applied consistent tagging across properties, and consolidated diverse datasets into one reporting interface. The result was real-time, cross‑touchpoint analytics and actionable insights for marketers, easy report export for business users, preserved data control and privacy, and project completion on time and within budget with only two team members.