Case Study: Major National Bank achieves 25% improved site targeting with Ensighten Manage

Major National Bank Using Ensighten Manage, the bank was able to leverage visitor analytics data for targeting, which enhanced site targeting by 25%

A major national bank facing rapid digital transformation needed to integrate its web and mobile technologies to collect accurate customer data and deliver real‑time, personalized experiences. Internal resistance—especially from Compliance—and the need to demonstrate quick ROI made adoption of a tag management approach challenging.

By deploying Ensighten Manage the bank cut analytics tag implementation from an estimated 2,000 hours to about 20, gained tighter control over tagging, and fed visitor analytics into its targeting engine. That integration boosted site targeting by 25% and enabled ongoing delivery of more relevant offers across digital channels.