Case Study: Major Electronics Company achieves faster tag deployment and real-time marketing agility with Ensighten

Major Electronics Company - Customer Case Study

A major electronics company replatformed its seven-year-old ecommerce site but found its marketers blocked by slow, IT-dependent tag deployment, fragmented tracking, and limited visibility into customer behavior—making it hard to optimize campaigns and move quickly in a competitive digital market.

By implementing Ensighten Manage, the marketing team could deploy tags and new code in hours without IT, unify tagging across touchpoints, improve data quality and page performance, and optimize campaigns in real time—reducing costs, boosting conversions and accelerating revenue.