Case Study: Heineken achieves cross-device consent compliance and higher opt-in rates with Ensighten CC

Heineken Balances Compliance and Customer Experience with Ensighten CC

Heineken, a global brewer operating in 192 countries, needed a consent management solution that met GDPR and CCPA requirements without degrading the customer experience. Local-only consent storage forced users to opt in repeatedly across devices, domains, and browsers, leading to poor opt-in rates, lost customer data, and potential non‑compliance; Heineken wanted a quick, low‑lift, as‑a‑service solution that could retain consent across the customer journey.

Heineken implemented Ensighten Consent Cloud, which integrates with existing CMPs to store permissions in the cloud so preferences follow users across devices, browsers, and domains. The easy deployment and vendor support delivered seamless consent enforcement, improved opt‑in rates and customer data quality, reduced bounces and abandonments, and provided monitoring insights to further optimize consent flows.

Heineken

Giacomo Gussoni

IT Commerce & Digital Specialist