Case Study: Global Telecommunications Company achieves 44% lower acquisition costs and 52% more web traffic with Ensighten

Global Telecommunication Company - Customer Case Study

A large global telecommunications company was struggling with slow-loading pages and stalled marketing efforts because hundreds of disparate tags made the site sluggish and any simple JavaScript change required IT cycles of two weeks to three months. Those delays undermined paid-media ROI, drove up customer acquisition costs, and left the marketing team without a clear view of multi-channel customer journeys or the ability to deliver timely, relevant messaging.

By deploying Ensighten Manage and its Data Layer, the company centralized and accelerated tag deployment (from months to hours), unlocked actionable customer variables for segmentation and personalization, and improved page performance. The result was a 44% reduction in cost per order, a 52% increase in web traffic, faster, more relevant user experiences, and the ability to run targeted campaigns based on a complete customer journey.