Case Study: All Nippon Airways achieves rapid global consent compliance and secure tag management with Ensighten

All Nippon Airways (ANA) Powers Consent and Compliance with Ensighten

All Nippon Airways (ANA), Japan’s largest airline with millions of global site visitors, needed to quickly meet new privacy regulations such as the EU’s GDPR and California’s CCPA while preserving a high-quality customer experience. The team required a secure, highly customizable consent solution that could deploy rapidly, handle automatic tag management, and work across many devices and languages.

ANA selected Ensighten for its automatic tag discovery and categorization, flexible consent banner UI, and zero-cookie-load compliance features. Ensighten was fully deployed and customized in three and a half months, rolled out across dozens of country sites with multilingual banners, and now provides ongoing tag management and client-side security monitoring—giving ANA a GDPR-compliant consent system and improved protection of customer data.

All Nippon Airways

Shinya Saito

ANA Marketing Solutions