Case Study: Wingate University scales admissions operations and simplifies student communications with Enrollment Rx

With Enrollment Rx and Salesforce, Wingate University Scales Admissions Operations and Simplifies Student Communications

Wingate University, a fast-growing independent university in North Carolina with roughly 3,600 students, faced scaling challenges as admissions rose sharply—its admitted applicant pool grew from 5,000 to 15,000 and matriculation increased from 685 to 1,157 since 2017. Lacking a marketing/community platform and relying on manual mass emails, Wingate partnered with Enrollment Rx (built on Salesforce and Marketing Cloud) to implement a scalable CRM and improve student communications.

Enrollment Rx delivered a native Salesforce solution that provided self-service communication tools and went live in four months, allowing Wingate to manage the tripled applicant pool with ease, substantially reduce marketing and communications costs, and redirect savings into recruitment and expansion efforts. Enrollment Rx’s platform simplified outreach and helped Wingate become a more connected campus while sustaining consistent enrollment growth.

Wingate University

Sam Petoskey

VP for Enrollment Management and Business Intelligence