Case Study: Dordt University achieves 70.4% applicant-to-admit conversion and 11% more applicants with Enrollment Rx

Dordt University Implements Solutions that Drive Student Engagement with Enrollment Rx

Dordt University, a private Christian university in Sioux Center, Iowa, needed to personalize the student experience and eliminate time-consuming manual tracking of admissions data. They selected Enrollment Rx to provide an out-of-the-box, Salesforce-based applicant portal and CRM product line to streamline communications and self-service workflows for prospects and applicants.

Enrollment Rx implemented its Salesforce-based solution (including the applicant portal and CRM tools), automating notifications and document tracking for students and staff. As a result, Dordt increased total applicants by 11%, raised applicant-to-admit conversion to 70.4% (up from 63%), saw a 29% increase in campus visits and a 7.4% rise in admissions year-over-year, while reducing manual data entry and lowering custom development cost and time.

Dordt University

Eric Tudor

Associate Director of Strategy and Recruitment