Case Study: USFantasy Sports achieves major-casino customer acquisition and boosts brand awareness with Enplug digital signage

USFantasy Sports Uses Enplug to Attract Customers in Major Casinos

USFantasy Sports is a fast-growing daily fantasy and sports-betting company that needed an efficient way to attract and educate customers—many of them tourists unfamiliar with the brand—across major casino sportsbooks. Managing and delivering live video and promotional content to multiple locations was previously expensive and unwieldy, relying on a video-broadcasting provider that cost thousands per month for just two feeds.

USFantasy switched to Enplug digital signage on 50 screens in casinos like Caesars Palace, Bellagio and Mandalay Bay, using Enplug’s Web Page and Graphics & Video apps and easy-to-install media players to centrally manage or customize content by location. The solution cut broadcasting costs, enabled rapid deployment and consistent messaging, and increased product awareness—driving website traffic, direct customer inquiries, and on-site conversations initiated by sportsbook staff.

USFantasy Sports

Patrick Tarnay

General Manager