Case Study: Equinox boosts member engagement with Enplug's digital signage platform

Equinox - Customer Case Study

Enplug, a digital signage platform, faced a common website problem: users hitting a missing page and encountering a bare 404 message that disrupted the customer journey. The error page needed to do more than apologize — it had to quickly reconnect visitors with key site areas like product information, support, and company resources to prevent confusion and lost engagement.

The team replaced the dead-end with a helpful, action-focused page that features a clear primary button (“Back to Our Site”), full top navigation and a three-column footer linking Blog, Team, Careers, FAQ, Support Center, Partners, Developer SDK, Sales, and contact options. By providing immediate pathways to support and core resources, the solution preserved user navigation, reduced friction for visitors who hit the error, and made it easy to reroute traffic back into productive site journeys.

Equinox