Case Study: We Rock the Spectrum achieves global connections and stronger customer engagement with Enplug

ATAK Interactive and We Rock the Spectrum Team Up With Enplug

We Rock the Spectrum Kids' Gym, a franchise founded by Dina Kimmel to provide safe, inclusive play spaces for children including those with Autism Spectrum Disorder, needed a way to connect locations, build loyalty, and engage families in real time across a growing global footprint. After ATAK Interactive CMO Austin LaRoche discovered Enplug digital signage in 2014, the team saw an opportunity to use dynamic on‑screen content to strengthen community and brand consistency across franchises.

They implemented Enplug’s digital signage—using the Social Media Wall and Instagram apps with coordinated hashtags (#wrtsworldwide, #werockglendale, #wrtsglendale)—and ATAK now trains new owners on the easy-to-use system. The result: more user-generated engagement, delighted kids who see themselves on screen, stronger local and global branding, and broader social growth as the chain expands to 70 gyms worldwide with new openings internationally.

We Rock the Spectrum

Dina Kimmel

Founder