Case Study: Annex Brands achieves stronger in-store marketing and customer engagement with Enplug

Annex Brands - Customer Case Study

Annex Brands, a franchisor with over 250 retail locations in the shipping and business services industry, needed a consistent way to give franchisees marketing tools while centrally managing communications and brand messaging across many sites. Their challenge was to inform customers of services, surface positive reviews, and enable local customization without burdening corporate or individual managers.

They implemented Enplug’s digital signage and Dashboard to distribute graphics, Yelp reviews, social feeds, weather, and local promotions to in-store TVs, with managers able to customize content as needed. The solution increased customer awareness of services (e.g., notaries and mailboxes), encouraged on-the-spot reviews, streamlined updates with one-click controls, and even created new revenue by selling local ad space—improving marketing effectiveness and brand communications company-wide.

Annex Brands

Steve Goble

Vp Of Marketing Communications