Enlyft
10 Case Studies
A Enlyft Case Study
SHI, a global IT solutions provider, faced the challenge of managing its vast account book with no efficient way to identify which of its corporate, enterprise, public sector, and education clients were ready to adopt Windows 11. They needed to prioritize outreach and engage high-potential accounts before they reached the request-for-proposal stage.
Using Enlyft's Windows 11 propensity data, SHI scored and ranked its accounts by their likelihood to adopt the new OS. This allowed SHI to run proactive, data-driven marketing and sales campaigns focused on the most ready accounts. The solution, implemented via the Microsoft Windows 11 Partner Program, generated over $500 million in open pipeline and sourced $39 million in device-refresh wins for SHI, including key engagements with major accounts like a Fortune 100 insurance company before their RFP began.