Case Study: Pax8 lifts partner conversion by 22% with Enlyft

Pax8 lifts partner conversion 22% with Enlyft

Pax8, a leading cloud marketplace, faced a challenge where its partner network of managed service providers struggled to identify which customers were ready to buy Microsoft solutions. This made it difficult to focus sales efforts and drive long-term growth. To address this, they turned to vendor Enlyft and its Microsoft CloudAscent (CLAS) data service.

The solution implemented by Enlyft provided data-driven propensity reports that scored each customer's likelihood to buy. This allowed Pax8 partners to target their outreach effectively. As a result, Enlyft helped Pax8 achieve a 22% increase in partner conversion rates, a 20% reduction in sales cycle time, and approximately 50% year-over-year growth in partners' Microsoft sales.

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