Case Study: Microsoft activates its partner ecosystem and drives higher conversion with Enlyft

Microsoft boosts SMB conversion 3x with Enlyft

Microsoft, a global technology company, faced the challenge of identifying which accounts were ready to buy among its more than 20 million SMB opportunities and a partner ecosystem of over 550,000 resellers. The vendor Enlyft was chosen to power Microsoft's CloudAscent solution to provide the predictive intelligence needed to focus efforts on the right accounts at the right time.

The solution implemented by Enlyft involved building and maintaining AI-powered propensity models that scored and prioritized over 20 million SMB accounts, segmenting them by purchase readiness. The results achieved included a 14 percentage point higher YoY revenue growth on prioritized accounts, a 3x higher conversion rate on "Act Now" recommendations, and a 30% larger average deal size when CloudAscent data was used.

Microsoft