Case Study: Microsoft achieves 3x conversion rates and 60% larger deals with Enlyft

How Microsoft Uses AI to Increase Conversion Rates and Deal Sizes

Microsoft’s SMB sales organization needed a way to discover, prioritize, and engage top prospects from tens of millions of companies but lacked the scale and behavioral insight to tell which firms were ready to buy. To solve this, Microsoft turned to Enlyft and its AI-powered customer intelligence platform to move beyond basic firmographics and identify high-fit SMB accounts showing purchase intent.

Enlyft’s platform crawled billions of signals and used machine learning across thousands of firmographic, technographic, and intent attributes to surface timely, personalized targets and alerts; Microsoft focused its outreach on roughly 5 million high-probability accounts. The results from Enlyft: 3x higher response/conversion rates, a 60% increase in average deal size, a reported 5x revenue multiplier, faster sales cycles, and improved ABM plays as the models continue to refine with ongoing sales feedback.

Microsoft

Nicolas Facon

Senior Director of Worldwide SMB Sales Programs