Case Study: Crayon achieves sharper customer targeting with Enlyft

Crayon sharpens targeting across 10,000+ customers with Enlyft

Crayon, a leading global IT and cloud solutions distributor, faced the challenge of its marketing and sales teams spending excessive time on manual data scrubbing to identify ideal customers. This slow, repetitive process limited their outreach and was a particular hindrance in fast-moving sectors like cloud and AI. To address this, Crayon partnered with vendor Enlyft.

Using Enlyft, Crayon enriched its CRM with firmographic and technographic data to centralize customer intelligence. This solution provided sharper segmentation based on actual technology use and buying intent, which aligned sales and marketing teams on a single source of truth. The results included more efficient and relevant outreach, optimized sales and marketing efficiency, and safe, GDPR-compliant use of customer data for its global teams.

Crayon