Case Study: Hunters Estate Agents achieves 70.6% more valuations with Enjoy Digital’s local PPC and CRO

Hunters Estate Agents boosts valuations 70.6% with Enjoy Digital

Enjoy Digital partnered with Hunters Estate Agents, a UK-based estate agency, to address the challenge of an underperforming Google Ads account. The account, managed by another agency, was spending heavily but generating too few property valuations. The primary issue was that the ads were not locally targeted enough, causing them to miss out on high-intent, regional leads.

Enjoy Digital completely restructured the PPC account around hyperlocal targeting, creating dedicated campaigns for each branch and reallocating budget to high-performing local search terms. They also implemented a CRO strategy to improve website usability and conversion paths. This solution delivered a 70.6% increase in valuations, a 23.4% drop in the average cost per valuation, and an impressive £17.25 return for every £1 spent on CRO for Enjoy Digital's client.

Hunters Estate Agents