Case Study: EweMove Sales & Lettings scales franchise lead generation with Enjoy Digital

EweMove Sales & Lettings cuts CPA by 68% with Enjoy Digital

EweMove Sales & Lettings, a UK-based estate agency franchise, needed a scalable and efficient way to attract high-quality franchisee prospects. Their challenges included meeting annual targets, a lack of historical paid social data, an underperforming Google Ads account with high costs, and a need to increase early-stage conversions to feed their pipeline. They approached vendor Enjoy Digital to accelerate their franchisee acquisition with a new digital strategy.

Enjoy Digital implemented a performance-focused acquisition model across Meta and Google Ads, aligning both platforms around the primary conversion goal of requesting an information pack. The solution included building tailored audience groups and utilizing aspirational creative on Meta, followed by optimizing Google Ads campaigns for the same high-intent action. This strategy delivered outstanding results for EweMove, including a 68% decrease in cost per acquisition (CPA) and a 695% increase in total leads, generating more high-quality prospects in four months than in the previous seven.

EweMove Sales & Lettings