Case Study: Paulmark achieves 57% higher ROAS with Enhencer AI Ads

Paulmark boosts ROAS 57% with Enhencer

Paulmark, a leading Turkish fashion retailer, worked with its agency Webolizma to find further scaling potential for its already strong e-commerce advertising on Meta. They partnered with the vendor Enhencer to improve ad performance through AI-powered precision targeting and optimization.

Using Enhencer's AI Ads platform, Paulmark achieved significantly higher efficiency and return on ad spend. The solution delivered a 57% higher ROAS across all Facebook campaigns, with new user campaigns specifically seeing a 97% higher ROAS and a 55% lower cost per sale. Enhencer's AI-driven optimization became a strategic growth engine for the brand's e-commerce expansion.

Paulmark