Case Study: Lacoste achieves higher ROAS and conversion rates with Enhencer’s remarketing campaigns

Lacoste boosts ROAS 90% with Enhencer

Lacoste, a globally recognized apparel brand operating in over 120 countries, sought to improve the efficiency and revenue of its online remarketing campaigns. The brand partnered with Enhencer, an AI advertising platform, to better target its high volume of website visitors and maximize its return on ad spend.

Enhencer implemented its AI Audiences to analyze visitor behavior and create a highly relevant target audience for Lacoste's remarketing campaigns. In an A/B test, the Enhencer audience generated a 2.55x higher conversion rate and a 90% better return on ad spend (ROAS) compared to the brand's previous add-to-cart audience, while also cutting the cost per result by more than half. As a result of these superior results, Lacoste fully adopted Enhencer's solution for its remarketing efforts.

Lacoste