Case Study: İpekyol Achieves 44% Lower Customer Acquisition Cost with Enhencer AI Ads

Ipekyol lowers customer acquisition cost by 44% with Enhencer

Ipekyol, a legacy Turkish women's fashion brand, sought to improve its existing ad strategy to grow new customer and remarketing revenue while controlling acquisition costs. To achieve this, the company partnered with vendor Enhencer to leverage their AI Ads solution for smarter optimization and AI-powered audience targeting.

Enhencer implemented its AI Ads platform, which used AI Audiences for precision targeting and continuous budget optimization. The solution delivered significant results: Ipekyol achieved a 44% lower customer acquisition cost and a 64% higher return on ad spend (ROAS) in its remarketing campaigns. For new user campaigns, Enhencer helped drive a 40% higher ROAS, proving the effectiveness of their AI-driven approach for quality customer acquisition.

Ipekyol