Case Study: WWF boosts ROAS and conversion with Enhencer

How WWF Generated a 70% Higher Online-Ads ROAS Using Enhencer

WWF Market, WWF-Turkey’s official online store, wanted a sustainable, GDPR-compliant way to grow revenue while protecting personal data and avoiding broad, wasteful targeting. The team needed to narrow its audience and reach only visitors who were genuinely interested in its products, so it turned to Enhencer’s audience generation and tracking tools.

Enhencer used on-site visitor behavior to build high-value audiences for Facebook remarketing campaigns, helping WWF Market focus ads on the most relevant users. The results were strong: the Enhencer audience delivered 46% higher ROAS than add-to-cart audiences, 70% higher ROAS than product viewer audiences, tripled campaign CTR, and reduced cost per result by 30% compared with site visitors from the last 180 days.

WWF