Case Study: SPX achieves higher ROAS with Enhencer

How SPX and Enhencer collaboration increased ROAS

SPX, a sports and lifestyle retailer focused on adrenaline and alternative sports, wanted to improve the conversion and ROAS of its Facebook campaigns. Despite offering a wide range of products and a strong online shopping experience, the team saw that its advertising performance was not meeting expectations, so it turned to Enhencer and its AI Ads platform for help.

Enhencer quickly integrated with SPX’s site, collected visitor behavior data, and built AI-powered audience segments based on purchase propensity that refreshed continuously. SPX began using these audiences in Facebook remarketing campaigns and saw immediate gains, with ROAS improving by 38% versus all visitors’ lookalikes, 45% versus add-to-cart audiences, and 55% versus product viewers.

SPX