Enhencer
12 Case Studies
A Enhencer Case Study
RECETE, an online dermo-cosmetics retailer, wanted to improve the performance of its Facebook remarketing campaigns and increase conversion rates from website visitors. Working through its agency Efzen, the company partnered with Enhencer and used Enhencer AI Ads to identify visitors with a higher likelihood of purchase and retarget them more effectively.
Enhencer tested AI-selected audiences against all website visitors over a month and found that its audiences performed much better, with 40% Add to Cart/Click versus 19% for all visitors and 3.4% Purchase/Click versus 1.1%. As a result, RECETE achieved 60% better ROAS and 6x Facebook Ads revenue, then shifted its remarketing budget toward Enhencer audiences and continued seeing strong performance.