Case Study: MUGO boosts Facebook ad performance with Enhencer

How MUGO’s Performance was Boosted with cooperation ikas and Enhencer

MUGO, a distributor of popular brands in Turkey and Europe that also provides retail sales services, wanted to increase conversions and sales by improving the audience targeted in its Facebook ads. Working with Enhencer and the ikas ecommerce platform, the company looked for a better way to optimize retargeting while taking advantage of its fast infrastructure and product quality.

Enhencer analyzed MUGO’s website visitor behavior through a 15-minute ikas integration and built AI-driven audiences of users most likely to purchase. MUGO then used these audiences in Facebook ad campaigns and saw strong results, including a 3.42% click-through rate on Facebook Dynamic Product Ads, a 1.60% conversion rate in Facebook conversion campaigns, and an 8.6x return on ad spend.

MUGO